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CONVERSE: HOW WILL YOU FILL THE SHOES?
Myself and a team of four others were tasked with rebranding the iconic Converse Chuck Taylor All-Star sneakers for the Sleep When You're Dead 24-Hour Design Challenge sponsored by Miami Ad School in Atlanta, GA. Below, you will find our navigation of the history, target audience, and new packaging to increase brand awareness and spark curiosity of Gen Z's desire to fill these iconic shoes (and the future of the world) with leadership, creativity, and innovation. I spearheaded the deck curation and led as Head of Design for our group. We won first place in the competition.
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