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Lemme Grow

Sarah-Cate spearheaded packaging design and an Out of Home campaign for Lemme Grow, Lemme's innovative hair growth capsule. Packaging follows Lemme's signature design style, adding a new lowercase 'G' lettermark to their portfolio in a creamy, pastel yellow to match the color of the capsules themselves. The OOH campaign spanned across NYC and LA with wildpostings, trucks, and the NYC subway system encouraging the public to achieve the "hair growth [they] deserve."

Deliverables:

Branding, Packaging, OOH Campaign 

Collaborators:

Peyton Propst, VP Creative & Integrative Marketing

Press:

WWD, NewBeauty

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Sarah-Cate Rice © All Rights Reserved

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