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Lemme x Kylie Cosmetics
Sarah-Cate led packaging design, an Out of Home campaign, and an exclusive endcap in Ulta Beauty for the Lemme x Kylie Cosmetics launch. Packaging follows Lemme's signature design style with a 'K' lettermark in a deep, pomegranate red. The OOH campaign spanned across NYC and LA with a billboard on Sunset Blvd.
Deliverables:
Branding, Packaging, OOH Campaign, Retail
Collaborators:
Peyton Propst, VP Creative & Integrative Marketing
India Pearlman, Director of Packaging
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Billboard design on Sunset Blvd.
Endcap design for Ulta & in-store signage for content.
Wildposting designs.
Social design and packaging design.
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