Ready for 2021

With the excitement of a fresh start approaching after the rollercoaster of 2020, 2021 came with new ideas, new horizons, and new goals. Readiness - the state of being fully prepared or the willingness to do something - is a concept that drives the new year as an event full of hope, celebration, and fond memories.

Through this project, I showcased the Urban Outfitters brand in attempt to convey the same enthusiasm that readiness has to offer through UO's energy and mission. Altogether, the design emotes the concept of readiness in a different light that fits the retro yet modern feel that the brand effortlessly captures. This site layout and campaign are intended to be the voice of excitement for preparing for a fresh start and celebrating the anticipated 2021.