Speak Up! Campaign

In June 2020, I created a campaign that incorporated a t-shirt and hoodie design along with promotional material to raise awareness in support of the Black Lives Matter movement. In collaboration with a friend to help with exposure for the product and through the support of social media following, we raised over $1,800 for various organizations that fund BIPOC in need while encouraging the act of speaking out against racial injustice.

In September 2020, I extended the "Speak Up!" campaign to "Speak Up! Mask Up!" for a project in a design course at Furman University. Through this project, we explored how to promote a brand campus-wide through a relevant choice of apparel during the pandemic.